INTEGRATIVE BRANDING CONCEPTS
for the fashion & design industry

BRANDING

for fashion & design brands

Your brand has already been on the market for a long time and you are planning a reorientation. Or you would like to present a new collection line or even set up a new fashion or product collection? Regardless of whether you want to relaunch or launch a fashion or product brand, you can rely on my expertise when taking an integrative approach. From the analysis of the status quo of your brand, your competitors and your target group to the definition of your brand philosophy and the design concept of your clothing or product collection, I will assist you with all strategic questions. In the next step, I offer you the complete range of brand design.

BRAND STRATEGY

ANALYSIS OF STATUS QUO

  • product design / collection concept
  • visual brand identity
  • competitors
  • group of buyers
  • relevance of trends

DEFINITION OF BRAND IDENTITY

  • brand philosophy & values
  • authentic storytelling
  • USP
  • if applicable, sustainability as a relevant aspect
  • target group & buyer persona

DESIGN STRATEGY

  • creative leitmotif
  • design concept for the product or collection / collection structure
  • communication strategy
  • brand design >

BRAND DESIGN

DEVELOPMENT OF BRAND DESIGN

  • logo design – word mark & figurative mark
  • colour concept – corporate colours
  • house font – corporate font
  • visual language – key visual
    > summary in a style guide

IMPLEMENTATION OF BRAND DESIGN

  • stationery – business card, letterhead etc.
  • labeling – hangtag, woven labels, badges, additional etc.
  • packaging – carrier bag, garment bag etc.
  • editorial design – image brochure, catalogue, cookbook, press kit, newsletter, social media banners & posts etc.
  • web design – corporate website
  • advertisement – campaign conception

AFILII – AMPELMANN – BRITZ CONSULTING – CHERRYFISH – DAWANDA – FALKE – GÖRTZ – HUGO BOSS – JOOP! – KILLTEC – MIACOSA – MAAQBEH – MAFALDA VON HESSEN – NEO.FASHION – PLAY IT GREEN! – REINE DE LA CHASSE – ROY ROBSON – STUDIO BLANCHE – STYLE-ZOOM.COM – SYD COLLECTION – UNRATH & STRANO – ZERO ...

CONSULTING

for solopreneurs, freelancers and students
in the fashion & design industry

You have been working in the fashion or design industry for a long time and would like to sharpen your profile for your next professional steps? Or you are a student or starting a career and would like somebody who knows the branch inside out to have a look at your application? I am more than happy to help you to identify your strengths and show you how you can best present them visually. Don’t hesitate to contact me for an individual consulting appointment.

PERSONAL BRANDING

for solopreneurs & freelancers

ANALYSIS OF STATUS QUO

  • professional profile
  • competitors
  • customer profile

DEFINITION OF PERSONAL BRAND

  • values & philosophy
  • USP
  • authentic storytelling
  • target group & buyer persona

DESIGN STRATEGY

  • creative leitmotif
  • communication concept
  • transfer of the results into the visual design of the advertising media

Read here an interview I gave about personal branding:
www.imageconsulting-berlin.de

CAREER COACHING

for students, graduates & professionals

ANALYSIS & DEFINITION OF PROFESSIONAL IDENTITY

  • review of portfolio & CV
  • strengths
  • unique characteristic
  • specialisation

TARGET SETTING

  • definition of application targets
  • concept for professional presentation
  • concrete instructions for the content structure and visual design of the portfolio & CV

Read here my article about designing a portfolio:
www.sdbi.de

SEMINARS

for the fashion & design industry

My work as a strategist and designer is characterized not only by many years of experience in customer work, but also by lecturing activities at the universities listed below with the following contents:

BRAND STRATEGY for the fashion industry

BRAND DESIGN / LABELING for fashion labels

Digital & analogue PRESENTATION TECHNIQUES

Trainings in ILLUSTRATOR / INDESIGN / PHOTOSHOP

COLLECTION CONCEPTION / fashion design

EDITORIAL DESIGN /
content structure and design of project documentations and portfolios

PRESENTATION & EVENT CONCEPTS /
fashion show, exhibition, panel discussion etc.

AMD Akademie Mode & Design Berlin – B.A.U. Berlin International University of Applied Sciences – University of Applied Sciences HTW Berlin – Reutlingen University – MD.H MediaDesign Hochschule Berlin & München – University of the Arts UdK Berlin – Weißensee Kunsthochschule Berlin

Are you or your team interested in training in one of the topics mentioned above? Please feel free to contact me for further workshop planning.

Madeleine Madej Strategy & Design

At FASH mentoring day 2019 © Bernhard Ludewig for SDBI

ABOUT ME

A strategic aesthete – that’s how I see myself. Combining design and strategy is my profession and my passion. I advise my clients and design for them, regardless of them being companies or individuals from the fashion industry. In the branding process I can combine my strength for analysis with my love for outstanding design.

Since my diploma in fashion design at the UdK Berlin almost 15 years ago, I have been working as a strategist & designer for the fashion industry. During the five years of work at the renowned design studio bel epok in Cologne I gained unique insights into and valuable experiences in the strategic conception and graphic design of high-quality brand identities for customers such as Hugo Boss, Joop! and others.

For almost 10 years I have been using this knowledge as an independent brand strategist & designer for my clients to advise them on sharpening their profile and to design their visual brand identity. My clients appreciate my analytical talent, my high sense of style and my intuition for zeitgeist, combined with a target-oriented intuition for the individual needs of my client. My network of photographers, illustrators, programmers, etc. also enables me to take on more extensive project requests.

In addition, I am a lecturer at the fashion design faculties of AMD Berlin, B.A.U. Berlin, HTW Berlin, Reutlingen University of Applied Sciences, MD.H Munich/Berlin, UdK Berlin and KH Weißensee and teach students in strategic and graphic topics in the fashion context.

2011 Foundation of MADELEINE MADEJ - STRATEGY & DESIGN
since 2008 LECTURER at UdK Berlin, KH Berlin Weißensee a.o.
2006-2011 DESIGNER at the design studio bel epok, Cologne
2003 Erasmus studies in FASHION DESIGN at Danmark’s Designskole (KADK), Copenhagen
2001-2003 Parallel studies in PSYCHOLOGY at TU Berlin
2000-2006 studies in FASHION DESIGN at UdK, Berlin / DIPLOMA
1998-2000 Abitur and apprenticeship to become a dressmaker, Münster

Are you interested in a cooperation or consultation?
Would you like to see concrete samples of my projects?
Don’t hesitate to contact me.

MADELEINE MADEJ
Strategy & Design

Kleine Hamburger Straße 4
10115 Berlin – Mitte

Phone +49-(0)177-5761445
mail(at)madeleinemadej.de

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